No Added Sugar is a bespoke and independent property marketing studio based in the UK, supporting residential property clients worldwide. This is different from a typical property marketing agency setup in many ways. We’ll take a look at a couple of key differences between the two.
Property marketing agencies tend to be larger corporate companies which have many employees, all at different levels of experience, and simultaneously supporting a number of brands. Often clients will be given an account manager and work carried out can to be produced by a Senior Designer, Designer or Design Apprentice; depending on staffing.
A property marketing studio, like No Added Sugar, is usually run by one person and as a result overall service is by nature more personal. The benefits of using a small creative company means you get the direct line to the Creative Director who has many years experience in industry. Work is highly bespoke and support is offered flexibly to adapt to unique requests. Should a project be large and require multiple creative talent, a property marketing studio will use a network of the best freelance industry creatives to support.
Corporate phrases, marketing jargon, retainers and briefing processes are the standard for large marketing agencies. Whilst this style may work for some, it’s not ideal for most.
No Added Sugar has a strong reputation for simplifying marketing approaches in order to curate higher performing and strategy-led marketing through optimised support – as well as being at the forefront of creative industry trends. This has resulted in strong client relationships and effective creative projects which make a real difference. In addition, there are no complicated corporate contracts, just flexible and remote support.
The nature of marketing means that time is of the essence when launching development and brand campaigns, carrying out marketing asset design, and establishing a strong digital presence.
Property marketing agency setups often include regular “review” meetings with account managers that tend to focus on ticking boxes rather than creativity. Briefing forms are long-winded and lack clarity, and marketing systems are hugely standardised which fail to promote ‘out of the box thinking’.
A property marketing studio, like No Added Sugar, works to remove barriers to creativity by streamlining communication. This unique process focuses on the most important parts of a creative project; sharing ideas, creating a strong strategy, and delivering successful outcomes. As a result, a smaller studio can react to deadlines far quicker, launch campaigns more efficiently, and flexibly support new deadlines as they are scheduled.
