Brand Playbook — Refund Policy & Terms

No Added Sugar Creative, trading as No Added Sugar Marketing Limited

1. Refunds & Returns

The Brand Playbook is a digital product delivered by instant download. Because you receive full access to the content immediately on purchase, our refund policy works differently from a physical product.

At checkout, you’ll be asked to confirm that you understand your instant access begins immediately, and that by proceeding, you agree to waive your standard 14-day cancellation right, in line with the Consumer Contracts Regulations 2013.

Once your order is complete and access has been issued, the Playbook is non-refundable, except in the following cases:

• The file is corrupted, faulty, or you’re unable to access it after purchase, and we’re unable to resolve this for you.
• You were charged in error (e.g. duplicate payment).

How to request a refund: Email studio@noaddedsugar.co.uk with your order number and the reason for your request. We’ll aim to respond within 2 business days.

Non-refundable items:

• Any bundled bonus content once accessed.
• Purchases made more than 30 days ago.

2. License Terms

When you purchase the Brand Playbook, you’re buying a license to use it, not the copyright to the content itself. No Added Sugar Creative retains full ownership of the Playbook and all materials within it.

What you CAN do:

• Use the Playbook for your own business or brand
• Apply the frameworks, exercises, and templates within it to develop your own brand identity
• Print or save a personal copy for your own reference
• Adapt worked examples for your internal use (e.g. filling in your own brand strategy)

What you CANNOT do:

• Resell, redistribute, or share the Playbook file (in whole or part) with anyone who hasn’t purchased it
• Repurpose, republish, or claim authorship of the Playbook’s content, structure, or frameworks as your own
• Use the Playbook to create a competing product, template, or resource for sale
• Upload the file to any public or shared platform, course, or marketplace

Usage: This license is for a single user. If you’re a studio, agency, or team wanting to license the Playbook for multiple people, get in touch at studio@noaddedsugar.co.uk to discuss a team license.

Unauthorised use, reproduction, or distribution of the Playbook may result in the license being revoked and, where applicable, further action to protect our intellectual property.

3. Video Support Content

Each section of the Playbook includes a QR code linking to short supplementary video content hosted on the website. This content is provided as a bonus resource to support your use of the Playbook and does not form part of the core deliverable.

We aim to keep this content available and up to date, but we cannot guarantee uninterrupted access, and reserve the right to update, replace, or remove it at any time without affecting your license to the Playbook itself.

4. Limited Liability

This Playbook sets out No Added Sugar Creative’s approach to branding, the method used with clients, adapted here as a self-guided resource. It’s educational content, not tailored advice for your specific business, and we can’t guarantee any particular business, financial or brand outcome from using it.

To the fullest extent permitted by law, No Added Sugar Creative’s liability in connection with the Playbook is limited to the amount paid for it. Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under English law.

5. Governing Law

These terms are governed by the laws of England and Wales.